Generalist Designer - Copenhagen, Denmark - [email protected]
I’ve been working with design across various mediums and formats since 2010. Significant part of my work focuses on creating digital designs that look and work great on screens of all sizes.
Recently, my professional experience has been centered around scaling large user interfaces, specifically through design systems. I have launched my own product, I always built something for consumers and my design ideas are tested in the real world as you read this.
This is an online hybrid CV incl. some work examples and personal opinions on the industry as of late.
2024 Copenhagen DK
Sr. User Interface Designer (focus on Design System)
Company: **Marel** (corporation, 10000+)
Designing web and software interfaces for food processing factories, currently working with SmartBase, an web platform that helps customers monitoring Marel machines they previously bought. Working on designing and building user interface components to deliver an updated user experience and interface.
2020 Copenhagen DK
Sr. Product Designer (focus on Design System)
Company: Templafy (tech scale-up, 200+)
Redesigned and built new user interface components aligned with the latest WCAG standards, ensuring accessibility and usability for delivering customer-facing features. Additionally, I often went into product discovery with the team, focusing on identifying and addressing the root causes of user experience challenges rather than simply applying interface fixes.
Examples of my work at Templafy
Creating a headless design system with Figma
Adopting a design system in a organization
Working with accessibility design
User Testing: internally and externally
2017 Copenhagen DK
Sr. Product Designer
Company: Sitecore (corporation, 2000+)
A large content management system, built on older technologies, had become a tangled mess over the years as teams kept adding features to satisfy customers without considering design sustainability or long-term usability. To address this, we started a new team, fresh from 0, delivering a future-proof interface by implementing design tokens and applying systematic design thinking. It is called Sitecore Horizon.
Examples of my work at Sitecore
Persuading to invest in a design system
2016 Copenhagen DK
Head of Design
Company: **Tjek** (startup, 10+)
A relatively new mobile app, at that time, aimed at showcasing weekly and daily local supermarket deals based on your location. The challenge? It launched during the height of the app boom, as platforms like Uber and Airbnb were revolutionizing the market. This was a time when defining what makes a truly great mobile user interface was highly competitive.
Download the app from the App store*→ *Denmark only
Product challenges: Product perspective & scaling
2015 Copenhagen DK
User Interface Designer
Company: Vertic (agency, 50+)
This role marked my transition to a user-centered design approach, moving from graphic design in advertising to exploring UI patterns. It was my first experience with responsive design and close collaboration with developers. Although the project was eventually canceled, it was a pivotal moment—I joined my first digital team and created my first user interface library. During this time I dropped out from my Master Degree courses at AAU.
Personal Projects
Romanian Football Federation →
Key Qualifications
Languages: English, Romanian, Spanish, Danish (getting there)
Born in 1991, moved to Denmark to study design at university, stayed afterwards, always in-between Denmark - Romania - México
Volunteering for major events minimum 2 times a year (TEDx, sport events, local conferences etc.)
Most of my designs for the companies I worked with have earned awards or press recognition over the years