Period: 2023-2024

Role: Freelance designer (pro-bono)

Product: A mobile app that tells if you bought/have a fake football shirt

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KitLegit.com leverages AI image analysis to detect key indicators of counterfeiting in sports merchandise. Designed to benefit fans, sellers, and enterprises, the app is currently on Play Store and App Store as we launched in September 2024 the first variant.

• Conducting in-depth interviews with early-on beta testers to uncover insights into user behavior and expectations (March, August 2024)
• Utilizing feedback from these user interviews to redesign the "Check" flow, ensuring the interface meets evolving user needs - “Check” is the core feature of the app and most used feature (March, April 2024)
• Designed the back-end dashboard, using Bootstrap, for our admin managing all checks coming through from users (December 2023 - January 2024)
• Designed the "Results page" screen for a "Check" in the app (February, March 2024)
• Introduced design tokens, allowed us to have a light/personalized themes (March 2024)
• Redesigned from "Free plan" to "Premium plan" user journey (July, August 2024)
• Art direction for Social Media content design (August 2024)
• Progressing towards standardizing the user journey and interface, making it intuitive and consistent across different user interactions by using my design system experience
• Advising on the product roadmap, on key features and improvements to align with user needs
• Designed "Daily Picks" feature and "In-app advertising" (August - September 2024)
• Launch on Google Play and App Store (September 2024)
• Tweaked the "Check" flow user experience after new feedback received once the app was launched (September 2024)

I contributed to the project on a pro-bono basis until stepping down in October 2024.